Case Study: Optimising the project portfolio for an International Financial Services Business

The Challenge: The Europe Middle East and Africa region of an international financial services organisation was under pressure to improve its cost-effectiveness. As part of this, all projects were to be reviewed to see whether they contributed to strategy and had sufficient payback

Our Response: Top management workshops were used to clarify strategic priorities and agree how these should be measured. Those responsible for all current and proposed projects were asked to justify how they would contribute to these strategic priorities and who was accountable for both project delivery and business benefits. The business case for continuing with each project was reviewed - whatever stage the project was at

The Value of Our Assistance: Projects that did not contribute to strategic objectives were stopped. Others were refocused and re-organised so that they would realise higher business value. One project that was about to be stopped was rescued as its potential value was very high. Overall project costs were reduced and the portfolio's benefits increased.
 
[FULL STORY]
 

Case Study: Retail Bank's - Exploratory Data Analysis

Through systematic data analysis, we focused a bank's CRM implementation on value adding improvements.

The Challenge: The bank was establishing a CRM programme and wanted to ensure its efforts were focused on making changes that would deliver genuine performance improvements and ROI.

Our Response: Our consultants helped the bank establish systematic tests of the data to check there would be ROI from taking a customer (rather than account based) perspective for cross-selling, servicing and risk management (approvals, limits, collections).

The Value of Our Assistance: The systematic approach identified to the bank the value of specific elements of a "CRM" based approach and it was able to focus its investments on these areas, confident of the returns it would achieve.

[FULL STORY]